SiFENE is a brand established by a factory that specializes in manufacturing small appliances for well-known brands such as Omega, Seb, and Hamilton Beach. Their goal is to create their own independent brand to better serve consumers. SiFENE primarily operates on a factory-to-consumer business model, aiming to offer better prices and services to consumers in order to gain market recognition. The core philosophy of SiFENE is to create value for users, contribute value to distribution channels, and focus on long-term growth and development.